The client is a local Perth video game developer who have the objective of infiltrating the international gaming market. They pride themselves in their creativity, authenticity and expression as well embrace their Australian nationality. The games in production are well honed in on storytelling and narrative which they desire to share the Australian experience with the world. Many of gamers today are diverse, but unite under what they love which is a form of escapism. The voice of the brand is adventurous and embodies the tone of someone who is always seeking for more and is willing to go into uncharted territory to experience something new. They are trustworthy and authentic.